Inside The Mind Of Athleisure Owner Crystal White

I would describe W by Crystal White as: an Athleisure + Lifestyle Brand serving customers with modern, active lifestyles.

When I think of athleisure, I think of: comfort, wearability, and versatility. I love the concept of looking put-together while being insanely comfortable.

Since starting W by Crystal White in 2020, the journey has been: UNREAL. The support, the growth, the milestones. They all work together to keep me going! God be God’n!

As an entrepreneur, the most significant thing I’ve learned about business is that: Customer Service is paramount. The customer may not always be “right”, but they should always feel and be heard.

Giving back to the community is important because: I found a quote from Kid Cudi that sums it up perfectly, “Living life is a choice. Making a difference in someone else’s isn’t.” Giving back is a no-brainer for me, as my mom is big on helping people in need in a multitude of ways throughout my life. If our success doesn’t breed more success, are we really successful?

In 2022, I plan to: grow W by Crystal White to reach more people and fill more lives with our take on luxury. I also plan on adding more sustainable packaging and programs to reduce waste!

To keep up with Crystal White, CLICK HERE.




All Original Stories, All Quality Content.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

SMBs, contrary to popular belief; you are risking it BIG by investing in beauty and fashion…

The Benefits of Cross-Channel Customer Support

Digital Agency Planning for a Project-Based World

4 Brands Taking Covid-19 as an Opportunity to Do Good

27 Content Marketing Platforms You Need to Know in 2020 (Updated November 2019)

Nobody cares about what you know, until they know how much you care.

Search Engine Optimization — The Simple Explanation

A Complete Guide To Promoting Your Business Through Reddit Marketing Ideas

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andre J. Ellington

Andre J. Ellington

All Original Stories, All Quality Content.

More from Medium

Might as well face it, you are addicted to Tarot …

Psychedelic Healing Stories from Australia: Daniel’s Experience with DMT and Psilocybin

First question I was asked to answer on Quora

Stop Trying to Represent Something You Don’t Know How to Front